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David Jones ‘Shot by Sound’

Would it be possible for a piece of music to trigger 60 SLR cameras to create a fashion campaign for a new season of clothing. Daniel Johns agreed to use his latest track to power pulses to trigger cameras which flashed in time with the music and instruments. Interlacing the single with the stills makes for compelling voyeuristic viewing.

Written by Whybin TBWA, Sydney
Directed by The Glue Society

Elle Macpherson Intimates ‘Boudoir Store’

Pop-up stores are all the rage these days. But years ago when Elle Macpherson was launching a new range of Intimates called Boudoir –...

Virgin Mobile ‘Jason Donovan’

This campaign brought celebrity stalking to a whole new level. What if phone rates were so low, everyone decided to use them to irritate...

Marcs ‘Advertise Yourself’

Promoting a fashion brand without showing the fashion sounds like a strange proposal. But in this multi-award winning campaign the person in the street...

Illy ‘Tightrope’

Australian rapper Illy stars in this music video where he becomes the target of some serious observation. It doesn’t take long for the sniper...

Ikea A Wonderful Life

IKEA
‘Wonderful Life’

How are lifelong memories made? Perhaps they stem from simple things which surround us and shape our lives. Even bits of everyday furniture can...

Marcs Dog Advertise Yourself

Marcs
‘Advertise Yourself’

How do you make people wish they were wearing a clothes label without showing the clothes? Could you turn everything around, including the logo,...

Art & About, Sydney
‘I Wish You Hadn’t Asked’

A seemingly strong and stable relationship can sometimes reach a point where the arrival of a single question can sow a seed of doubt...