The Untold Story
In New Zealand in the late 1950s, Minister of Finance Arnold Nordmeyer introduced a Black Budget, where a 9 pence tax was imposed on imported beer. Local brewer, the rebellious Morton Coutts, set out to create an export-quality beer at local prices – and in so doing gave a victory for common sense and the common man.
Written by Colenso BBDO, Auckland
Directed by The Glue Society