Boudoir Store
Elle Macpherson Intimates

Pop-up stores are all the rage these days. But years ago when Elle Macpherson was launching a new range of Intimates called Boudoir – something special was required. We turned a shop into a photographer’s darkroom – and by stepping inside you got to see the range through photographs in developing trays. It caused quite a stir, as you can imagine.

Conceived & Directed by The Glue Society