Real World Hack
Hiscox

In the project, we see what a cyber attack would feel like if it happened in the real world. The staff of a real Brompton bike shop wake up to see an identical copycat store over the road – and have to deal with various hack events. The fake store features not only identical products, but identical staff. The events were filmed on hidden cameras and the reaction of shock and dismay on the real staff is palpable.

Written by AMV BBDO
Directed by The Glue Society