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Marcs ‘Advertise Yourself’

Promoting a fashion brand without showing the fashion sounds like a strange proposal. But in this multi-award winning campaign the person in the street gets to feel like they the star of the campaign. Because everything is in reverse. The ads look in awe at the viewer. And you get to feel like you are the ad. Backwards type cemented the message.

Marcs ‘Advertise Yourself’
Written & Directed by The Glue Society

Illy ‘Tightrope’

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Virgin Mobile ‘Jason Donovan’

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Elle Macpherson Intimates ‘Boudoir Store’

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David Jones ‘Shot by Sound’

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Ming Mong Game Show

Virgin Mobile
‘Ming Mong’

Way before Snapchat, Instagram or even hashtags were all the rage, sending a photo message was deemed pricey and kind of excessive. But what...

Ikea A Wonderful Life

IKEA
‘Wonderful Life’

How are lifelong memories made? Perhaps they stem from simple things which surround us and shape our lives. Even bits of everyday furniture can...

1882
‘Ansiosos y un Capuchón’

Take 1,882 Argentinians of the most nervous disposition imaginable. Put them on an empty airstrip and watch them suffer. Would their anxiety be better...