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McDonald’s
‘Lunchbox’

Big things are always fun. And once you get over the potentially embarrassing misunderstanding, big lunchboxes are fun too. To design, build and surprise people with  – and what’s more put your lunch in.

Written by DDB, Sydney
Directed by The Glue Society

Sculpture by the Sea, Denmark
‘Once’

Take one funfair, filled with colourful rides, festoon lights and painted type, and crush it into a 4 metre box. Then transport to Denmark...

Club V Dance Space

Club V
‘Dance Space’

Innocent passers-by are sucked into an invisible space where infectious but non-existent music makes them dance their nuts off. How else do you create...

Art Gallery Of New South Wales Pop To Popism

AGNSW
‘Pop to Popism’

Before an exhibition of international pop art was unpacked to display in the gallery, several of the suitably vibrant packing cases went AWOL in...

MLC Save Retirement

MLC
‘Save Retirement’

Given that fewer older people are giving up work these days, how would a museum create a diorama to display retirement activities for future...

Dip Desperado Doritos

Doritos
‘Dip Desperado’

The life of a champion corn chip flicker is hard. Not just physically draining but emotionally. And in the case of Esteban Ortega, the...

The Glue Society V Raw Bumblebeez Music Video Monster

V Raw
‘Misfit’

For any creative person, there’s a fear of not fitting in. But what would happen if the scorn that a young person’s ideas receive...

Marcs Dog Advertise Yourself

Marcs
‘Advertise Yourself’

How do you make people wish they were wearing a clothes label without showing the clothes? Could you turn everything around, including the logo,...