Knowledge Keeps Like Fish
Why do advertising creatives have such a pre-existing idea in their heads of what a print ad looks like? A headline, a picture and more than likely a few price tags and a series of logos and legal print. This project set out to see whether artists of every description would use the space in a newspaper usually reserved for advertising in a different, more meaningful way? To see if it might inspire a change of approach in adland.
Written & Curated by The Glue Society