Safer Roads
QBE

QBE Insurance engaged a group of school children and a professional film crew to create a road safety campaign unlike any other. In the first film, we see the kids and crew as they prepare the film and then show it to their parents at a special event, who had no idea of the effect it would have on them. In the second film, we see the actual film that was shown to their parents and ran on TV.

Written by The Core Agency
Directed by The Glue Society