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Red Room
‘Outdoor Dangers’

Cast your mind back to the days when DVDs were still available. Now weigh up the comparative dangers of going outside and sitting at home watching said DVD. There really was no comparison. Staying at home was safe as houses. Going out was lethal.

Created by The Glue Society

42below Dolls

42 Below
‘Beach Dolls’

Under cover of darkness, an array of inflatable dolls were laid out in precise alignment, so that at sunrise fitness freaks would freak out...

elle mcpherson intimates girl bed

Elle Macpherson Intimates
‘Mirror’

These intimate moments featuring a girl, underwear, a bed and a mirror continued the brand’s voyeuristic campaign. The power of a great photograph is...

Art News Limited KNOWLEDGE keeps like a fish Body

News Limited
‘Knowledge Keeps Like Fish’

Why do advertising creatives have such a pre-existing idea in their heads of what a print ad looks like? A headline, a picture and...

HCF Health Comparison Australia Insurance

HCF
‘Health Comparison’

Australians like to think they live in the healthiest place on earth. But research showed that across all kinds of criteria this wasn’t the...

Marcs Dog Advertise Yourself

Marcs
‘Advertise Yourself’

How do you make people wish they were wearing a clothes label without showing the clothes? Could you turn everything around, including the logo,...

Moses parting Red Sea Google Earth

Art Basel, Miami
‘God’s Eye View’

When Google Earth splashed onto the scene, in an instant the world got a chance to see itself from a new perspective. And it...

1882
‘Ansiosos y un Capuchón’

Take 1,882 Argentinians of the most nervous disposition imaginable. Put them on an empty airstrip and watch them suffer. Would their anxiety be better...