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Scotiabank
‘Hockey Dreams’

Millions of Canadian kids grow up dreaming about becoming hockey stars. So, in this spot marking its sponsorship of the World Cup of Hockey in Toronto, Scotiabank tapped into their aspirations by recreating four iconic hockey goals – from Bobby Orr, Lanny McDonald, Mario Lemieux and Paul Henderson – using kids.

Written by Bensimon Byrne, Canada
Directed by The Glue Society

Snickers Gremlins

Snickers
‘Gremlin’

It’s fair to say you’re not you when you’re hungry. This ad from France shows the hangriest of hangry alter egos being brought to...

GAYTM ANZ

ANZ
GAYTM’S

ANZ bank is the sponsor of the Sydney Gay and Lesbian Mardi Gras. To emphasise their commitment and provide a little photogenic flourish to...

Canal Plus March Of The Emperors

Canal+
‘Emperor’

What happens when a guy at work tries to explain to his colleague the premise of the March of the Emperors? All kinds of...

Virgin Mobile 5 Cent

Virgin Mobile
‘5 Cent’

There’s no PC way of explaining this. Other than to say when a mobile company launched a 5Cent call and text rate, the obvious...

Hot With The Chance- of Late Storm

Sculpture by the Sea, Sydney
‘Hot With a Chance of a Late Storm’

Many a child cried when this sculpture appeared at Tamarama beach. But the simple twist of making an entire ice-cream van melt all over...

Marcs Dog Advertise Yourself

Marcs
‘Advertise Yourself’

How do you make people wish they were wearing a clothes label without showing the clothes? Could you turn everything around, including the logo,...

Sculpture by the Sea, Denmark
‘Once’

Take one funfair, filled with colourful rides, festoon lights and painted type, and crush it into a 4 metre box. Then transport to Denmark...