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Virgin Mobile ‘Jason Donovan’

This campaign brought celebrity stalking to a whole new level. What if phone rates were so low, everyone decided to use them to irritate a celebrity through repeated calls and messages. When the celebrity was Neighbours soap turned pop star, Jason Donovan, and films were released of him appearing to get very angry indeed, all it did was fuel the mobile fire.

Virgin Mobile ‘Jason Donovan‘
Written & Directed by The Glue Society

Elle Macpherson Intimates ‘Boudoir Store’

Pop-up stores are all the rage these days. But years ago when Elle Macpherson was launching a new range of Intimates called Boudoir –...

Marcs ‘Advertise Yourself’

Promoting a fashion brand without showing the fashion sounds like a strange proposal. But in this multi-award winning campaign the person in the street...

David Jones ‘Shot by Sound’

Would it be possible for a piece of music to trigger 60 SLR cameras to create a fashion campaign for a new season of...

Illy ‘Tightrope’

Australian rapper Illy stars in this music video where he becomes the target of some serious observation. It doesn’t take long for the sniper...

GAYNZ ANZ Branch

ANZ
‘GAYNZ Branch’

What would a bank look like if it was designed to celebrate Sydney’s Gay and Lesbian Mardi Gras as opposed to meeting corporate guidelines?...

Ming Mong Game Show

Virgin Mobile
‘Ming Mong’

Way before Snapchat, Instagram or even hashtags were all the rage, sending a photo message was deemed pricey and kind of excessive. But what...

Hot With The Chance- of Late Storm

Sculpture by the Sea, Sydney
‘Hot With a Chance of a Late Storm’

Many a child cried when this sculpture appeared at Tamarama beach. But the simple twist of making an entire ice-cream van melt all over...