• Capital One Color Us Proud Neon Bank NYC by The Glue Society
  • NYC Pride ATMS Pride Week by The Glue Society
  • Neon Capital One NYC Pride Bank Branch ATMS by The Glue Society
  • Capital One Neon ATM NYC
  • Capital One Neon NYC Screen Interior by The Glue Society
  • Capital One Neon NYC Pride Interior by The Glue Society
  • Capital One Neon Bank New York City by The Glue Society

NYC Pride
Capital One

After 5 successful years of GAYTMs in Australia, it was time to take it abroad. We were commissioned by Capital One Bank to take over their flagship NYC Union Square branch in support of equality and New York Pride Week.
This glowing neon spectacle took over the street in vibrant celebration, delighting customers and passersby alike.

Creative concept & direction by The Glue Society. Produced by Will O’Rourke.