Laundry Against Landfill

Every 30 seconds, a thousand items of clothing are thrown away. Ecover’s new washing liquid aims to help clothes last longer and stay out of landfill.

In an effort to bring people’s attention to the dangers of ‘fast fashion’, we illustrated the issue with a loud and artful twist, featuring rapper Professor Green on an overactive washing machine.

Written by Uncommon London
Directed by The Glue Society