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HCF
‘Health Comparison’

Australians like to think they live in the healthiest place on earth. But research showed that across all kinds of criteria this wasn’t the case. By comparing ourselves with other nations, the aim was to inspire change in each of us.

Written & Directed by The Glue Society

42below Dolls

42 Below
‘Beach Dolls’

Under cover of darkness, an array of inflatable dolls were laid out in precise alignment, so that at sunrise fitness freaks would freak out...

elle mcpherson intimates girl bed

Elle Macpherson Intimates
‘Mirror’

These intimate moments featuring a girl, underwear, a bed and a mirror continued the brand’s voyeuristic campaign. The power of a great photograph is...

disco landscape red room dvd danger

Red Room
‘Outdoor Dangers’

Cast your mind back to the days when DVDs were still available. Now weigh up the comparative dangers of going outside and sitting at...

Art News Limited KNOWLEDGE keeps like a fish Body

News Limited
‘Knowledge Keeps Like Fish’

Why do advertising creatives have such a pre-existing idea in their heads of what a print ad looks like? A headline, a picture and...

Art & About, Sydney
‘I Wish You Hadn’t Asked’

A seemingly strong and stable relationship can sometimes reach a point where the arrival of a single question can sow a seed of doubt...

Dip Desperado Doritos

Doritos
‘Dip Desperado’

The life of a champion corn chip flicker is hard. Not just physically draining but emotionally. And in the case of Esteban Ortega, the...

Moses parting Red Sea Google Earth

Art Basel, Miami
‘God’s Eye View’

When Google Earth splashed onto the scene, in an instant the world got a chance to see itself from a new perspective. And it...