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HCF
‘Health Comparison’

Australians like to think they live in the healthiest place on earth. But research showed that across all kinds of criteria this wasn’t the case. By comparing ourselves with other nations, the aim was to inspire change in each of us.

Written & Directed by The Glue Society

42below Dolls

42 Below
‘Beach Dolls’

Under cover of darkness, an array of inflatable dolls were laid out in precise alignment, so that at sunrise fitness freaks would freak out...

disco landscape red room dvd danger

Red Room
‘Outdoor Dangers’

Cast your mind back to the days when DVDs were still available. Now weigh up the comparative dangers of going outside and sitting at...

Art News Limited KNOWLEDGE keeps like a fish Body

News Limited
‘Knowledge Keeps Like Fish’

Why do advertising creatives have such a pre-existing idea in their heads of what a print ad looks like? A headline, a picture and...

elle mcpherson intimates girl bed

Elle Macpherson Intimates
‘Mirror’

These intimate moments featuring a girl, underwear, a bed and a mirror continued the brand’s voyeuristic campaign. The power of a great photograph is...

Art & About, Sydney
‘I Wish You Hadn’t Asked’

A seemingly strong and stable relationship can sometimes reach a point where the arrival of a single question can sow a seed of doubt...

GAYNZ ANZ Branch

ANZ
‘GAYNZ Branch’

What would a bank look like if it was designed to celebrate Sydney’s Gay and Lesbian Mardi Gras as opposed to meeting corporate guidelines?...

Dip Desperado Doritos

Doritos
‘Dip Desperado’

The life of a champion corn chip flicker is hard. Not just physically draining but emotionally. And in the case of Esteban Ortega, the...