Share:

FacebookTwitterShare

Marcs ‘Advertise Yourself’

Promoting a fashion brand without showing the fashion sounds like a strange proposal. But in this multi-award winning campaign the person in the street gets to feel like they the star of the campaign. Because everything is in reverse. The ads look in awe at the viewer. And you get to feel like you are the ad. Backwards type cemented the message.

Marcs ‘Advertise Yourself’
Written & Directed by The Glue Society

Illy ‘Tightrope’

Australian rapper Illy stars in this music video where he becomes the target of some serious observation. It doesn’t take long for the sniper...

Elle Macpherson Intimates ‘Boudoir Store’

Pop-up stores are all the rage these days. But years ago when Elle Macpherson was launching a new range of Intimates called Boudoir –...

David Jones ‘Shot by Sound’

Would it be possible for a piece of music to trigger 60 SLR cameras to create a fashion campaign for a new season of...

Virgin Mobile ‘Jason Donovan’

This campaign brought celebrity stalking to a whole new level. What if phone rates were so low, everyone decided to use them to irritate...

1882
‘Ansiosos y un Capuchón’

Take 1,882 Argentinians of the most nervous disposition imaginable. Put them on an empty airstrip and watch them suffer. Would their anxiety be better...

Ming Mong Game Show

Virgin Mobile
‘Ming Mong’

Way before Snapchat, Instagram or even hashtags were all the rage, sending a photo message was deemed pricey and kind of excessive. But what...

The Glue Society V Raw Bumblebeez Music Video Monster

V Raw
‘Misfit’

For any creative person, there’s a fear of not fitting in. But what would happen if the scorn that a young person’s ideas receive...