Making Technology More Rewarding

We’ve all received annoying text messages from our phone providers before. But this one, marking the launch of Telstra’s new rewards program, Telstra Plus,  was so important we helped to put it everywhere! From a huge blimp in the city to a banner across Gouldburn’s famous Big Mourino. This announcement TVC was accompanied by an Australia wide media blitz and followed up with a launch TV spot.

Written by The Monkeys Sydney

Directed by The Glue Society