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Virgin Mobile ‘Jason Donovan’

This campaign brought celebrity stalking to a whole new level. What if phone rates were so low, everyone decided to use them to irritate a celebrity through repeated calls and messages. When the celebrity was Neighbours soap turned pop star, Jason Donovan, and films were released of him appearing to get very angry indeed, all it did was fuel the mobile fire.

Virgin Mobile ‘Jason Donovan‘
Written & Directed by The Glue Society

Marcs ‘Advertise Yourself’

Promoting a fashion brand without showing the fashion sounds like a strange proposal. But in this multi-award winning campaign the person in the street...

Elle Macpherson Intimates ‘Boudoir Store’

Pop-up stores are all the rage these days. But years ago when Elle Macpherson was launching a new range of Intimates called Boudoir –...

Illy ‘Tightrope’

Australian rapper Illy stars in this music video where he becomes the target of some serious observation. It doesn’t take long for the sniper...

David Jones ‘Shot by Sound’

Would it be possible for a piece of music to trigger 60 SLR cameras to create a fashion campaign for a new season of...

The Glue Society V Raw Bumblebeez Music Video Monster

V Raw
‘Misfit’

For any creative person, there’s a fear of not fitting in. But what would happen if the scorn that a young person’s ideas receive...

Marcs Dog Advertise Yourself

Marcs
‘Advertise Yourself’

How do you make people wish they were wearing a clothes label without showing the clothes? Could you turn everything around, including the logo,...

Panyee Football Club

TMB
‘Panyee FC’

In 1986, in southern Thailand, a youth football club was born in the most unlikely of places. A mountainous island with not one single...