Ever wanted to have a shop dedicated to everything you’re into? Driven by a unique algorithm and assembled by a team of expert stylists, this pop-up store invited consumers to interact with it, reacting and transforming in real time to offer a curated experience to suit each individual. Creating a truly tailor made experience, every time.
Written by BWM Dentsu, Melbourne Directed by The Glue Society
The life of a champion corn chip flicker is hard. Not just physically draining but emotionally. And in the case of Esteban Ortega, the very thing which made him a star became his very undoing. Will he ever make it back into the limelight? Or will he lose it all? There’s only one way to find out.
Written by AMV BBDO, London Directed by The Glue Society
Take one funfair, filled with colourful rides, festoon lights and painted type, and crush it into a 4 metre box. Then transport to Denmark and let the locals make of the sculpture what they will. Once upon a time it was full of life and laughter. Now, it’s a rather more complicated beast likely to scare kids and freak out cuddly toy fans.
As years go by, our connection to historic events moves from survivors to images. For the 100th anniversary of Gallipoli, an 8-hour performance was created to bring soldier’s stories back to life. It featured a re-enactment of a black-and-white image in city streets around New Zealand.
Written by DDB, Auckland Directed by The Glue Society
When Google Earth splashed onto the scene, in an instant the world got a chance to see itself from a new perspective. And it was amazing how readily we accepted these images as gospel truth. It raised questions in our minds. What if satellite photography had been around in biblical times? How would we react to seeing the parting of the Red Sea, Noah’s ark, the garden of Eden and the crucifixion? Atheists said it proved their point. And extraordinarily, true believers said the same.
In 1986, in southern Thailand, a youth football club was born in the most unlikely of places. A mountainous island with not one single flat surface. Koh Panyee gave the soccer-crazed kids no opportunity to play or practice, so they took things into their own hands and built a floating pitch. Overcoming a series of challenges like this, the team became one of the most successful clubs in the region. This is their story.
Written by Arc Worldwide/Leo Burnett, Thailand Directed by The Glue Society
Men are pretty damn useless at opening up. Partly because we fear telling other blokes how we’re feeling. And partly because we’re probably sure they wouldn’t really know what to do if we did. But it we did unmute, then just the simple act of talking would make the world of difference. Try it for yourself.
Written by Cummins & Partners, Melbourne Directed by The Glue Society
When new vehicles are about to be unveiled, the car equivalent of paparazzi tend to get very excited about spying on the prototypes as they drive around. In this project, we created the powerful prototype for a ute refresh – in such a way that it forced everyone to relook at the Amarok’s new engine, giving it new respect.
Written by DDB, Sydney Directed by The Glue Society
Hot with the Chance of a Late Storm Sculpture by the Sea, Sydney
Many a child cried when this sculpture appeared at Tamarama beach. But the simple twist of making an entire ice-cream van melt all over the sand provided many more with the most potent climate change message imaginable. The work was even featured at the Paris Climate summit.
Way before Snapchat, Instagram or even hashtags were all the rage, sending a photo message was deemed pricey and kind of excessive. But what if you turned that on its head by playing up its pointlessness? How about making the sending of an MMS a chess-like game – where images can become insults and turn absurdity into outrage? Welcome to messaging ping pong – aka Ming Mong.