Way before Snapchat, Instagram or even hashtags were all the rage, sending a photo message was deemed pricey and kind of excessive. But what if you turned that on its head by playing up its pointlessness? How about making the sending of an MMS a chess-like game – where images can become insults and turn absurdity into outrage? Welcome to messaging ping pong – aka Ming Mong.
In 1986, in southern Thailand, a youth football club was born in the most unlikely of places. A mountainous island with not one single flat surface. Koh Panyee gave the soccer-crazed kids no opportunity to play or practice, so they took things into their own hands and built a floating pitch. Overcoming a series of challenges like this, the team became one of the most successful clubs in the region. This is their story.
Written by Arc Worldwide/Leo Burnett, Thailand Directed by The Glue Society
When new vehicles are about to be unveiled, the car equivalent of paparazzi tend to get very excited about spying on the prototypes as they drive around. In this project, we created the powerful prototype for a ute refresh – in such a way that it forced everyone to relook at the Amarok’s new engine, giving it new respect.
Written by DDB, Sydney Directed by The Glue Society
Would you go nude for the sake of art? What would it reveal to you and your partner? What would recreating the pose made famous by Rodin tell seven different couples about love, nudity and modern life?
What would a bank look like if it was designed to celebrate Sydney’s Gay and Lesbian Mardi Gras as opposed to meeting corporate guidelines? ANZ pushed the boat out, and gave their Darlinghurst brand a suitably fabulous make-over. Several frisky frescoes, gay penguins and a floral archway later…the GAYNZ branch was unveiled.
Written by TBWA, Melbourne Directed by The Glue Society
For any creative person, there’s a fear of not fitting in. But what would happen if the scorn that a young person’s ideas receive become the inspiration for his next endeavor? One day, he might just find where he fits. This music video tells the story of what it’s like to go on that creative journey.
Men are pretty damn useless at opening up. Partly because we fear telling other blokes how we’re feeling. And partly because we’re probably sure they wouldn’t really know what to do if we did. But it we did unmute, then just the simple act of talking would make the world of difference. Try it for yourself.
Written by Cummins & Partners, Melbourne Directed by The Glue Society
How are lifelong memories made? Perhaps they stem from simple things which surround us and shape our lives. Even bits of everyday furniture can have a significance way beyond the functional, inspiring us to dream. This store celebrates the wonderful to be found in the everyday across one couple’s lifetime.
Written by Mother, London Directed by The Glue Society
Does love last forever? You’d maybe think it does – but then again, this specially developed short film sets to prove that if you can’t follow the soundtrack of the story, you might come to a different conclusion. The first being that love doesn’t last. And the second being that you need to get your hearing tested.
Concept by CHE Proximity Screenwritten & Directed by The Glue Society