Ever wanted to have a shop dedicated to everything you’re into? Driven by a unique algorithm and assembled by a team of expert stylists, this pop-up store invited consumers to interact with it, reacting and transforming in real time to offer a curated experience to suit each individual. Creating a truly tailor made experience, every time.
Written by BWM Dentsu, Melbourne Directed by The Glue Society
In 1986, in southern Thailand, a youth football club was born in the most unlikely of places. A mountainous island with not one single flat surface. Koh Panyee gave the soccer-crazed kids no opportunity to play or practice, so they took things into their own hands and built a floating pitch. Overcoming a series of challenges like this, the team became one of the most successful clubs in the region. This is their story.
Written by Arc Worldwide/Leo Burnett, Thailand Directed by The Glue Society
Hot with the Chance of a Late Storm Sculpture by the Sea, Sydney
Many a child cried when this sculpture appeared at Tamarama beach. But the simple twist of making an entire ice-cream van melt all over the sand provided many more with the most potent climate change message imaginable. The work was even featured at the Paris Climate summit.
How are lifelong memories made? Perhaps they stem from simple things which surround us and shape our lives. Even bits of everyday furniture can have a significance way beyond the functional, inspiring us to dream. This store celebrates the wonderful to be found in the everyday across one couple’s lifetime.
Written by Mother, London Directed by The Glue Society
Would you go nude for the sake of art? What would it reveal to you and your partner? What would recreating the pose made famous by Rodin tell seven different couples about love, nudity and modern life?
When Google Earth splashed onto the scene, in an instant the world got a chance to see itself from a new perspective. And it was amazing how readily we accepted these images as gospel truth. It raised questions in our minds. What if satellite photography had been around in biblical times? How would we react to seeing the parting of the Red Sea, Noah’s ark, the garden of Eden and the crucifixion? Atheists said it proved their point. And extraordinarily, true believers said the same.
Way before Snapchat, Instagram or even hashtags were all the rage, sending a photo message was deemed pricey and kind of excessive. But what if you turned that on its head by playing up its pointlessness? How about making the sending of an MMS a chess-like game – where images can become insults and turn absurdity into outrage? Welcome to messaging ping pong – aka Ming Mong.
When new vehicles are about to be unveiled, the car equivalent of paparazzi tend to get very excited about spying on the prototypes as they drive around. In this project, we created the powerful prototype for a ute refresh – in such a way that it forced everyone to relook at the Amarok’s new engine, giving it new respect.
Written by DDB, Sydney Directed by The Glue Society