#016:

SENSATION WEEK

You can have a sensation. You can cause a sensation. You can be a sensation. A sensation can even start a sensation. You could say it’s sensational. But for this week only, we’re celebrating the work that was considered somewhat sensational at this year’s Cannes Awards. Hope it tickles your fancy too. Or at least gives you a warm and fuzzy sensation.

ANZ
‘GAYNZ Branch’

What would a bank look like if it was designed to celebrate Sydney’s Gay and Lesbian Mardi Gras as opposed to meeting corporate guidelines? ANZ pushed the boat out, and gave their Darlinghurst brand a suitably fabulous make-over. Several frisky frescoes, gay penguins and a floral archway later…the GAYNZ branch was unveiled. Written by TBWA,...

Chadstone-Tailor-Made-Store-The-Glue-Society

Chadstone
‘Tailor Made Store’

Ever wanted to have a shop dedicated to everything you’re into? Driven by a unique algorithm and assembled by a team of expert stylists,...

ANZ Hold Tight

ANZ
‘Hold Tight’

There’s nothing to be ashamed of by the simple act of holding hands. And yet thousands of couples feel there are times when they...

Air BnB Until We All Belong

Air BnB
‘Until We All Belong’

Marriage equality is something that the vast majority of Australians believe in. And yet, it is still something that the politicians seem incapable of...

Heineken
‘When You Drive, Never Drink’

Winning three world championships and two runner up awards in nine seasons, it wasn’t hard to see why Jackie Stewart earnt his knighthood. When...

#015:

FRIGHT WEEK

Out of the corner of your eye you see a small but quick movement. Against a wall which should be a consistent tone of colour, there’s a presence. At first it looks like a blade of dirt. But then on closer inspection, it has life. This small stain with tendrils or antennae. Yes, it’s a cockroach. And as you pray it’s not one of those jumping ones, suddenly it’s on you. It’s in your hair - but now it’s disappeared.

Son of Kick Playing The Villian

Son of Kick
‘Playing the Villain’

An award winning music video featuring a car that teaches the naughty kids on the estate a serious lesson. Don’t mess with this car...

Watch With Mother Restoring The Wife

Watch With Mother
‘Restoring the Wife’

The series from sketch horror show, Watch With Mother, is a twisted tale of moral ambiguity. Is it ok for a husband – having...

Nova Sounds Different

Nova
‘Sounds Different’

What could be the announcement that comes from the captain that would most likely cause hysterical panic in the cabin? The answers ended up...

Boost Mobile Stay Living

Boost Mobile
‘Stay Living’

In a world where to stay alive is to have signal, battery and data available, it doesn’t matter what perils await – you’ve got...

Arnott's Shapes Rumble in the Burbs

Arnott’s Shapes
‘Rumble in the Burbs’

A small neighbourhood is awoken by an odd noise. It’s a sound that is all too ominous and recognisable. And there is only one...

#014:

FUR WEEK

Can the sound of a word make something seem expensive? The word 'fur' sounds expensive. Whereas the word 'hair' sounds cheap. Is it because we know what the word resembles, or is it because the word itself luxuriates in our mouths and minds? Fur? Wig? Gucci? Coles? Chanel? Kia? Discuss.

Burger King Chicken

Burger King
‘Chicken Fight’

What better way to decide which is the better chicken burger on Burger King’s menu that have it sorted out in a televised cage...

GAP Art Films

GAP
‘Art Films’

Winter holiday gifts here become the inspiration for ten short art films. A little imagination can turn the every day into something special –...

MJ Bale Sheep

MJ Bale
‘Sheep’

Take a closer look at this fashion campaign and you realise there is more to it than meets the eye. Aside from selling suits...

Mars Winning Dog

Mars
‘Winning Dog’

One man’s dog is another man’s opportunity to show off. Or so it would seem in this British ad. Written by AMV BBDO, London...

Whiskas Cat Hacks

Whiskas
‘Cat Hacks’

Kittens by their very nature are curious. And while curiosity supposedly kills the kat, it tends to be the making of a kitten. The...

#013:

MEDICINE WEEK

There are possibly more advances made in medicine than in any other aspect of our lives. You could say it’s as if our lives depended on it. But you could also say, some very rich people’s expensive livelihoods depend on it. And maybe that’s because there’s currently no cure for cynicism.

Watch With Mother First Aider

Watch With Mother
‘First Aider’

This is the story of a man who never quite received the recognition in life that he desired. In a small community, he takes...

Levis Operation

Levi’s
‘Operation’

Like any individual, a brand’s appeal stems from having an interesting personality. And the challenge here was to capture the personality of Levi’s in...

Societe Generale the Doctor

Societe Generale
‘The Doctor’

Insurance – particularly of the medical kind – is never simple. This campaign set out to prove that very point. What if a shaman...

Jodi Lee Bowel Cancer

Jodi Lee Foundation
‘Bowel Cancer’

Is there a way to encourage people to confront the unappealing issue of bowel cancer? The reality is, this rather confronting disease could be...

Headspace When They Don't Seem Like Themselves

Headspace
‘When They Don’t Seem Like Themselves’

Young men in Australia are extremely prone to mental health concerns – and it can be hard for those around them regularly to be...

Previous Weeks

Hot With The Chance- of Late Storm

Sculpture by the Sea, Sydney
‘Hot With a Chance of a Late Storm’

Many a child cried when this sculpture appeared at Tamarama beach. But the simple twist of making an entire ice-cream van melt all over...

GAYNZ ANZ Branch

ANZ
‘GAYNZ Branch’

What would a bank look like if it was designed to celebrate Sydney’s Gay and Lesbian Mardi Gras as opposed to meeting corporate guidelines?...

Panyee Football Club

TMB
‘Panyee FC’

In 1986, in southern Thailand, a youth football club was born in the most unlikely of places. A mountainous island with not one single...

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