#025:

BODY WEEK

Other people do like to compliment you on your body. They like to say nice things when you get a haircut. They like to be seen to have noticed that you’ve changed. If you grow a beard people like to comment. If you change the colour of your nail varnish, they say so. They like to notice if you’ve lost weight, or had a facial, or got a tan, or a tattoo. But it is unlikely they will say you’re older than the last time they saw you even though it is undeniably the truth. They leave it to you to notice.

Elle Macpherson Intimates
‘Mirror’

These intimate moments featuring a girl, underwear, a bed and a mirror continued the brand’s voyeuristic campaign. The power of a great photograph is that it stands the test of time. And these – photographed by Vanina Sorrenti – are over a dozen years old, and as fresh today as when they first appeared. Created...

42below Dolls

42 Below
‘Beach Dolls’

Under cover of darkness, an array of inflatable dolls were laid out in precise alignment, so that at sunrise fitness freaks would freak out...

disco landscape red room dvd danger

Red Room
‘Outdoor Dangers’

Cast your mind back to the days when DVDs were still available. Now weigh up the comparative dangers of going outside and sitting at...

Art News Limited KNOWLEDGE keeps like a fish Body

News Limited
‘Knowledge Keeps Like Fish’

Why do advertising creatives have such a pre-existing idea in their heads of what a print ad looks like? A headline, a picture and...

HCF Health Comparison Australia Insurance

HCF
‘Health Comparison’

Australians like to think they live in the healthiest place on earth. But research showed that across all kinds of criteria this wasn’t the...

#024:

DRAMA WEEK

We associate drama with performance, acting, theatre and possibly serious playwriting. But drama can also be the simple act of waking up, getting out of bed, saying good morning, waving goodbye, becoming part of a mass of people making their way to work, interweaving your way down a crowded pavement, and stepping in something. Drama is a daily soap we all participate in. Just hope you get a good character.

Watch With Mother Expert Advice

Watch With Mother
‘Expert Advice’

Ever wanted to know how to get rid of something larger than a pig and smaller than a camel? Like a dead body? Well,...

Dolmio
‘No Drama’

The power of dinnertime is that is can bring an entire family together round the table. But sometimes there are rather compelling distractions which...

TAC Towards Zero

TAC
‘Towards Zero’

The sad reality is we have become immune to the figures we hear each year announcing the number of people who have died on...

Harvey Nichols Britalia

Harvey Nichols
‘Britalia’

If anyone gets overly dramatic about seemingly insignificant things in life, it’s quite possibly the Italians. But when it involves the Brits, perhaps it...

Nab Break Up

NAB
‘Break Up’

On Valentine’s Day no less, NAB took the bold step of breaking up with the other big four banks. It started with a break...

#023:

HAPPY WEEK

You are asked to write a song called ‘Happy’. The song needs to capture the inescapable joy of being unrelentingly happy. A feeling that may indeed be new to you. But now you have experienced it, you don’t want to lose it. How many attempts will it take you before you are happy with it? It took Pharrell Williams ten.

Virgin Broadband
‘Projections’

To launch Virgin’s broadband service in Australia, we took to the streets to give everyone access to the internet for free. The clips in...

Cochlear
‘Hearing Test In Disguise’

Does love last forever? You’d maybe think it does – but then again, this specially developed short film sets to prove that if you...

Bankwest
‘Happy Banking’

Banking is hardly something that anyone would associate with the word ‘happy’. So to effect a change, one bank took it upon itself to...

Aldi
‘Surfing Santas’

The classic view of Christmas has Santa on a sleigh, being whisked through the wintry night sky by any number of reindeer. But in...

Seek
‘Why Settle?’

Do your loved ones or family think you’re in the right job? Can they tell if you are just settling for something that pays...

#022:

KID WEEK

It can often be useful to look at the world through the eyes and mindset of a child. What might otherwise seem like a foregone conclusion can become a new avenue to explore. What might otherwise appear the necessary solution can suddenly become quite the reverse. And what might be familiar and predictable can become worthy of a second look. Aside from that, they can frequently be quite annoying.

Aldi Mobile

Aldi Mobile
‘Granny’

What if getting your hands on a mobile phone plan was as easy as doing your grocery shopping? But it does raise the question,...

Halford's Tour de Britain

Halford’s
‘Tour de Britain’

Something that unites everyone is the moment of taking off the stabilisers and hitting the open road, without support. Ideally not hitting the road...

Art & About Sydney Us

Art & About Sydney
‘Us’

The school photo was the thing we all loved to hate as kids. But then again, as a reminder of growing up and remembering...

Headspace Fathers And Sons

Headspace
‘Fathers & Sons’

A lot goes unsaid between a father and a child. Particular if it’s a son. Some fathers spend no more than 15 minutes a...

The Martian Embassy

Sydney Story Factory
‘Martian Embassy’

Hot on the heels of Dave Eggers’ 826 Valencia project, this Sydney creative writing centre for kids needed to take them and their imaginations...

Previous Weeks

Dip Desperado Doritos

Doritos
‘Dip Desperado’

The life of a champion corn chip flicker is hard. Not just physically draining but emotionally. And in the case of Esteban Ortega, the...

Hot With The Chance- of Late Storm

Sculpture by the Sea, Sydney
‘Hot With a Chance of a Late Storm’

Many a child cried when this sculpture appeared at Tamarama beach. But the simple twist of making an entire ice-cream van melt all over...

Sculpture by the Sea, Denmark
‘Once’

Take one funfair, filled with colourful rides, festoon lights and painted type, and crush it into a 4 metre box. Then transport to Denmark...

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