#019:

EXCESS WEEK

It’s a fairly well known rule of comedy that just because blowing a raspberry is funny doesn’t mean blowing two raspberries is twice as funny. But then again, blowing an enormous number of raspberries simultaneously may tip the balance into being so excessive that the result is hysterical. Some say less is more. But then again, there are times when more can be more. This week is one of those times.

Boost
‘Moreing’

This documentary-style film was shot in Hong Kong to unearth a new trend of ‘moreing’ – a new artform created by using more than one of anything to achieve a greater effect. In addition to using local talent, all the various artwork endeavours were designed and constructed specifically for the films. Boost ‘Moreing’ Written by...

ASDA
‘Chocolate Hen’

Chick, chick, chick, chick, chicken, lay a little egg for me. In a weird twist of logic, a giant chocolate hen lays chocolate eggs...

42Below
‘Chair Arch’

It’s one thing to take a plastic chair to the top of a mountain. But take a couple of hundred of them – and...

The-Glue-Society-art-rotting-strawberries

Adelaide Festival of Ideas
‘More Than 10 Items Or Less’

This installation for the Adelaide Festival of Ideas set out to highlight the amount of food each Australian household wastes every year. The artwork...

GAYNZ ANZ Branch

ANZ
‘GAYNZ Branch’

What would a bank look like if it was designed to celebrate Sydney’s Gay and Lesbian Mardi Gras as opposed to meeting corporate guidelines?...

#018:

MACHINE WEEK

It’s become possible for a machine to write a screenplay. But at present, it takes a human to criticise it as a piece of art. Is that where we are destined? To become the audience not the creators? Or will we always be rebellious and proud enough to want to leave our mark on the world? It’s a week full of questions, isn’t it?

Batlow Cider
‘Apple Harvest’

There’s evidence to suggest that fruit and vegetables can be affected by more than just the soil, climate and orientation of their planting. External...

Travellers Insurance
‘Mobile Home’

Having a car crash in the States can put more at risk than just your car. Without the right insurance, you can risk losing...

Chadstone-Tailor-Made-Store-The-Glue-Society

Chadstone
‘Tailor Made Store’

Ever wanted to have a shop dedicated to everything you’re into? Driven by a unique algorithm and assembled by a team of expert stylists,...

42Below
‘Crate UFO’

In a place called Paradise in New Zealand, a strange UFO made of milk crates appeared overnight – freaking out the sheep and giving...

VW Korama

VW Amarok V6
‘Korama Prototype’

When new vehicles are about to be unveiled, the car equivalent of paparazzi tend to get very excited about spying on the prototypes as...

#017:

VOYEUR WEEK

It’s ok to look, so the saying goes. But is it always the case? It depends on your perspective. If you are in the same room, it’s probably ok. If you are behind the curtains and the objective of your affection knows you’re there it’s probably ok. If you are hiding without their knowledge and looking, then welcome to voyeur week.

Virgin Mobile ‘Jason Donovan’

This campaign brought celebrity stalking to a whole new level. What if phone rates were so low, everyone decided to use them to irritate...

Marcs ‘Advertise Yourself’

Promoting a fashion brand without showing the fashion sounds like a strange proposal. But in this multi-award winning campaign the person in the street...

Illy ‘Tightrope’

Australian rapper Illy stars in this music video where he becomes the target of some serious observation. It doesn’t take long for the sniper...

Elle Macpherson Intimates ‘Boudoir Store’

Pop-up stores are all the rage these days. But years ago when Elle Macpherson was launching a new range of Intimates called Boudoir –...

David Jones ‘Shot by Sound’

Would it be possible for a piece of music to trigger 60 SLR cameras to create a fashion campaign for a new season of...

#016:

SENSATION WEEK

You can have a sensation. You can cause a sensation. You can be a sensation. A sensation can even start a sensation. You could say it’s sensational. But for this week only, we’re celebrating the work that was considered somewhat sensational at this year’s Cannes Awards. Hope it tickles your fancy too. Or at least gives you a warm and fuzzy sensation.

ANZ Hold Tight

ANZ
‘Hold Tight’

There’s nothing to be ashamed of by the simple act of holding hands. And yet thousands of couples feel there are times when they...

Air BnB Until We All Belong

Air BnB
‘Until We All Belong’

Marriage equality is something that the vast majority of Australians believe in. And yet, it is still something that the politicians seem incapable of...

Heineken
‘When You Drive, Never Drink’

Winning three world championships and two runner up awards in nine seasons, it wasn’t hard to see why Jackie Stewart earnt his knighthood. When...

GAYNZ ANZ Branch

ANZ
‘GAYNZ Branch’

What would a bank look like if it was designed to celebrate Sydney’s Gay and Lesbian Mardi Gras as opposed to meeting corporate guidelines?...

Chadstone-Tailor-Made-Store-The-Glue-Society

Chadstone
‘Tailor Made Store’

Ever wanted to have a shop dedicated to everything you’re into? Driven by a unique algorithm and assembled by a team of expert stylists,...

Previous Weeks

Marcs Dog Advertise Yourself

Marcs
‘Advertise Yourself’

How do you make people wish they were wearing a clothes label without showing the clothes? Could you turn everything around, including the logo,...

GAYNZ ANZ Branch

ANZ
‘GAYNZ Branch’

What would a bank look like if it was designed to celebrate Sydney’s Gay and Lesbian Mardi Gras as opposed to meeting corporate guidelines?...

1882
‘Ansiosos y un Capuchón’

Take 1,882 Argentinians of the most nervous disposition imaginable. Put them on an empty airstrip and watch them suffer. Would their anxiety be better...

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