#011:

SHAMELESS WEEK

What’s considered shameless tends to come down to context. If you say ‘I like to think of what you look like naked’ to someone you know while in your kitchen, it’s kind of ok. But if you do it to a stranger in an aeroplane sitting next to you mid-flight it might be considered odd. If you bare your butt getting ready for bed it’s probably more than ok. But doing it on a stage draped in an Australian flag during Eurovision – particularly if you’re not Australian – is probably not. Watching The Full Monty is probably ok. Watching it in the full monty, probably not.

Summer Heights High
‘Sorry Ranga Day’

At the heights of Chris Lilley’s Summer Heights High, a DVD was about to be released. To celebrate its arrival we launched a day to do something that had been overlooked for centuries. A chance to apologise and say sorry to people with ginger hair – inspired by Jonah’s forced apology to redhead, Ben. It...

Born Dirty Butter

Born Dirty
‘Butter’

It’s not everyday you get to get down and dirty with a fridge full of dairy produce. But this video clip for Born Dirty...

ANZ Hold Tight

ANZ
‘Hold Tight’

There’s nothing to be ashamed of by the simple act of holding hands. And yet thousands of couples feel there are times when they...

AGNSW Kiss

AGNSW & Tate, London
‘Recreating The Kiss’

Would you go nude for the sake of art? What would it reveal to you and your partner? What would recreating the pose made...

Chicken Dance Watch With Mother

Watch With Mother
‘Chicken Dance’

What could be more disturbing than being forced to dance in a dark dungeon-like room in your underwear to an Irish Jig or a...

#010:

DISORIENTATION WEEK

According to Wikipedia, Orienteering is a sport that requires navigational skills to move from point to point in diverse and usually unfamiliar terrain while moving at speed. Now imagine what Disorienteering must be like. Not using a map to allow yourself to arrive at that feeling of being a little lost. It’s an alternative way of discovering something new.

Virgin Mobile Boring Exciting

Virgin Mobile
‘Exciting Offers’

Can Virgin Mobile’s exciting offers make the most boring man on earth rather more entertaining? This campaign gave the chance for the public to...

History Channel Unforgotten Soldiers

History Channel
‘Unforgotten Soldiers’

As years go by, our connection to historic events moves from survivors to images. For the 100th anniversary of Gallipoli, an 8-hour performance was...

H And R Block We Dont Miss A Thing

H&R Block
‘Wall Art’

Is it possible to make a company that helps with your tax returns interesting? As it turns out, it depends on what you’re looking...

Dazed Digital Disorientations

Dazed Digital
‘Disorientations’

A series of short films designed to engage an audience more deeply in the storytelling by always focussing on the person who isn’t talking...

1882 Ansiosos Y Un Capuchón

1882
‘Ansiosos y un Capuchón’

This brand of fernet, one of Argentina’s most popular drinks, always focusses on the number 1882. And in this film, we’re introduced to many...

#009:

MAN WEEK

What makes a man a man? A couple of things immediately come to mind. But perhaps the answer is more varied than it might have been in years gone by. Today, a man is made up of an inexplicable mix of confidence and insecurity – a blend of physical strengths, emotional imperfections, unlikely ambitions and self-imposed shortcomings. And this week sets out to add to the confusion.

DB Breweries The Untold Story

DB Beer
‘The Untold Story’

In New Zealand in the late 1950s, Minister of Finance Arnold Nordmeyer introduced a Black Budget, where a 9 pence tax was imposed on...

Warren Rose in Mouth

Virgin Mobile
‘Warren’

We were looking for someone who would be set to benefit from the new cheap texting rates introduced by Virgin Mobile. We had to...

The Regulars

VB Beer
‘The Regulars’

If they were so inclined, beer drinkers could group themselves under various banners. And in this film, we celebrate the weird and wonderful groups...

Pinky

RTA
‘Pinky’

Is there a way to make speeding uncool? Given that it tends to be a male pursuit, one way might be to question the...

Cheerleader

Foster’s Beer
‘Cheerleader’

There’s nothing that befits the Australian male more than finding a loophole or previously unthought of opportunity to outsmart conventions or regulations. Like hiring...

#008:

TIME WEEK

Time is a little bit like gravity - in that you can’t really turn it off. While gravity is a constant downward force, time however can be uplifting. Time can be fun if you let yourself go, while gravity can be fatal with that same approach. That’s not to say time doesn’t come to an end of course. It happens to the best of us. So enjoy every second of this 604,800 second long week.

Some Time Together

Nike
‘Some Time Together’

There’s just enough hours in the day to do everything. But as this film proves, there’s no harm in trying to catch up with...

MasterFoods Make Dinnertime Matter

MasterFoods
‘Dinnertime Matters’

Who would you most like to have dinner with? Chances are if you’re like most adults, it’s someone famous, whether a movie star or...

Ice Break Drag Race Em

Ice Break
‘Drag Race ‘Em
Billboards’

There’s no better way to make decisions than to have a drag race against the clock. How else do you decide if sci-fi is...

HSBC Lift

HSBC
‘Lift’

This award winning film sets out to tell the entire timeline of a business – but sets itself the challenge of doing so entirely...

Aldi Perfect Aussie Christmas

Aldi
‘Perfect Aussie Christmas’

At this particular time of year, Aussies celebrate Christmas in a rather unique way. Prawns on the barbie and backyard cricket replace typical fireside...

Previous Weeks

Moses parting Red Sea Google Earth

Art Basel, Miami
‘God’s Eye View’

When Google Earth splashed onto the scene, in an instant the world got a chance to see itself from a new perspective. And it...

1882
‘Ansiosos y un Capuchón’

Take 1,882 Argentinians of the most nervous disposition imaginable. Put them on an empty airstrip and watch them suffer. Would their anxiety be better...

The Glue Society V Raw Bumblebeez Music Video Monster

V Raw
‘Misfit’

For any creative person, there’s a fear of not fitting in. But what would happen if the scorn that a young person’s ideas receive...

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