#020:

METAL WEEK

There was a scent in the air. After a particularly heavy downburst on this otherwise perfect day, the smell was inescapable. A smell of metal. Or iron in particular. It was as choking as if you’d just licked a rusty nail – a genuine nail covered in rust, not the cocktail that shares its name. The metallic smell surrounded us. And then – as quickly as it had arrived - it was gone.

IKEA
‘Magnetic Couch’

The Klippan sofa was 30. And to celebrate its birthday as the go-to couch for young home-makers, an exhibition of interpretations of its value to society was organised. Our interpretation had us wanting to convey the sofa as the centre of the house, attracting everything and everyone – as if magnetically – to itself. IKEA...

BNZ
‘The Power of a Dollar’

The dollar coin has a currency and a presence which far outweighs its simple, base value. From its creation to its disappearance down the...

Tiger Beer
‘Woks of Art’

At night, the streets of Singapore are alight with the flames and flares of thousands of woks – cooking up spices of every colour...

SNCF
‘Bienvenue, Au Revoir’

Knowing the needs and desires of travellers is what sets SNCF apart. The journey is all the more rewarding when you get to experience...

Mercedes
‘Karma’

What happens when the most modest and humble of monks requests the opportunity to drive his way from the monastery to his latest engagement....

#019:

EXCESS WEEK

It’s a fairly well known rule of comedy that just because blowing a raspberry is funny doesn’t mean blowing two raspberries is twice as funny. But then again, blowing an enormous number of raspberries simultaneously may tip the balance into being so excessive that the result is hysterical. Some say less is more. But then again, there are times when more can be more. This week is one of those times.

Boost
‘Moreing’

This documentary-style film was shot in Hong Kong to unearth a new trend of ‘moreing’ – a new artform created by using more than...

ASDA
‘Chocolate Hen’

Chick, chick, chick, chick, chicken, lay a little egg for me. In a weird twist of logic, a giant chocolate hen lays chocolate eggs...

42Below
‘Chair Arch’

It’s one thing to take a plastic chair to the top of a mountain. But take a couple of hundred of them – and...

The-Glue-Society-art-rotting-strawberries

Adelaide Festival of Ideas
‘More Than 10 Items Or Less’

This installation for the Adelaide Festival of Ideas set out to highlight the amount of food each Australian household wastes every year. The artwork...

GAYNZ ANZ Branch

ANZ
‘GAYNZ Branch’

What would a bank look like if it was designed to celebrate Sydney’s Gay and Lesbian Mardi Gras as opposed to meeting corporate guidelines?...

#018:

MACHINE WEEK

It’s become possible for a machine to write a screenplay. But at present, it takes a human to criticise it as a piece of art. Is that where we are destined? To become the audience not the creators? Or will we always be rebellious and proud enough to want to leave our mark on the world? It’s a week full of questions, isn’t it?

Batlow Cider
‘Apple Harvest’

There’s evidence to suggest that fruit and vegetables can be affected by more than just the soil, climate and orientation of their planting. External...

Travellers Insurance
‘Mobile Home’

Having a car crash in the States can put more at risk than just your car. Without the right insurance, you can risk losing...

Chadstone-Tailor-Made-Store-The-Glue-Society

Chadstone
‘Tailor Made Store’

Ever wanted to have a shop dedicated to everything you’re into? Driven by a unique algorithm and assembled by a team of expert stylists,...

42Below
‘Crate UFO’

In a place called Paradise in New Zealand, a strange UFO made of milk crates appeared overnight – freaking out the sheep and giving...

VW Korama

VW Amarok V6
‘Korama Prototype’

When new vehicles are about to be unveiled, the car equivalent of paparazzi tend to get very excited about spying on the prototypes as...

#017:

VOYEUR WEEK

It’s ok to look, so the saying goes. But is it always the case? It depends on your perspective. If you are in the same room, it’s probably ok. If you are behind the curtains and the objective of your affection knows you’re there it’s probably ok. If you are hiding without their knowledge and looking, then welcome to voyeur week.

Virgin Mobile ‘Jason Donovan’

This campaign brought celebrity stalking to a whole new level. What if phone rates were so low, everyone decided to use them to irritate...

Marcs ‘Advertise Yourself’

Promoting a fashion brand without showing the fashion sounds like a strange proposal. But in this multi-award winning campaign the person in the street...

Illy ‘Tightrope’

Australian rapper Illy stars in this music video where he becomes the target of some serious observation. It doesn’t take long for the sniper...

Elle Macpherson Intimates ‘Boudoir Store’

Pop-up stores are all the rage these days. But years ago when Elle Macpherson was launching a new range of Intimates called Boudoir –...

David Jones ‘Shot by Sound’

Would it be possible for a piece of music to trigger 60 SLR cameras to create a fashion campaign for a new season of...

Previous Weeks

1882
‘Ansiosos y un Capuchón’

Take 1,882 Argentinians of the most nervous disposition imaginable. Put them on an empty airstrip and watch them suffer. Would their anxiety be better...

Art & About, Sydney
‘I Wish You Hadn’t Asked’

A seemingly strong and stable relationship can sometimes reach a point where the arrival of a single question can sow a seed of doubt...

Moses parting Red Sea Google Earth

Art Basel, Miami
‘God’s Eye View’

When Google Earth splashed onto the scene, in an instant the world got a chance to see itself from a new perspective. And it...

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