#012:

MESS WEEK

They say you can’t make an omelette with cracking a few eggs. They also say too many cooks spoil the broth. And they also say don’t cry over spilled milk. If you listened to them all the time – whoever they are - you’d end up in one hell of a mess. But, fear not, they also say one man’s mess is another man’s masterpiece.

Jet.Com
‘Mind Blowing Savings’

The history of mind blowing moments in shopping – from medieval bartering to the introduction of the credit card – is celebrated in this irreverent film. But be warned, the effect appears to be infectious. Written by R/GA Directed by The Glue Society

Hot With The Chance of Late Storm

The Glue Society
‘Hot with the Chance of a Late Storm’

Many a child cried when this sculpture appeared at Tamarama beach. But the simple twist of making an entire ice-cream van melt all over...

Wizard Home Loans Spank The Beast by The Glue Society

Wizard Home Loans
‘Spank The Beast’

It’s hard enough to get a mortgage – but it can be even tougher making sure it doesn’t get out of control. This company...

Austereo Road Accidents Woman

Austereo
‘Hit By Traffic’

An array of well-known marketing directors bravely agreed to endorse the power of radio advertising by allowing us to make it appear they (and...

Schweppes Fancy Food Fight

Schweppes
‘Fancy Food Fight’

Everyone loves a food fight. Even the thought of it brings out the inner child in us. For this rather more refined example of...

#011:

SHAMELESS WEEK

What’s considered shameless tends to come down to context. If you say ‘I like to think of what you look like naked’ to someone you know while in your kitchen, it’s kind of ok. But if you do it to a stranger in an aeroplane sitting next to you mid-flight it might be considered odd. If you bare your butt getting ready for bed it’s probably more than ok. But doing it on a stage draped in an Australian flag during Eurovision – particularly if you’re not Australian – is probably not. Watching The Full Monty is probably ok. Watching it in the full monty, probably not.

Chicken Dance Watch With Mother

Watch With Mother
‘Chicken Dance’

What could be more disturbing than being forced to dance in a dark dungeon-like room in your underwear to an Irish Jig or a...

Sorry Ranga Day

Summer Heights High
‘Sorry Ranga Day’

At the heights of Chris Lilley’s Summer Heights High, a DVD was about to be released. To celebrate its arrival we launched a day...

Born Dirty Butter

Born Dirty
‘Butter’

It’s not everyday you get to get down and dirty with a fridge full of dairy produce. But this video clip for Born Dirty...

ANZ Hold Tight

ANZ
‘Hold Tight’

There’s nothing to be ashamed of by the simple act of holding hands. And yet thousands of couples feel there are times when they...

AGNSW Kiss

AGNSW & Tate, London
‘Recreating The Kiss’

Would you go nude for the sake of art? What would it reveal to you and your partner? What would recreating the pose made...

#010:

DISORIENTATION WEEK

According to Wikipedia, Orienteering is a sport that requires navigational skills to move from point to point in diverse and usually unfamiliar terrain while moving at speed. Now imagine what Disorienteering must be like. Not using a map to allow yourself to arrive at that feeling of being a little lost. It’s an alternative way of discovering something new.

Virgin Mobile Boring Exciting

Virgin Mobile
‘Exciting Offers’

Can Virgin Mobile’s exciting offers make the most boring man on earth rather more entertaining? This campaign gave the chance for the public to...

History Channel Unforgotten Soldiers

History Channel
‘Unforgotten Soldiers’

As years go by, our connection to historic events moves from survivors to images. For the 100th anniversary of Gallipoli, an 8-hour performance was...

H And R Block We Dont Miss A Thing

H&R Block
‘Wall Art’

Is it possible to make a company that helps with your tax returns interesting? As it turns out, it depends on what you’re looking...

Dazed Digital Disorientations

Dazed Digital
‘Disorientations’

A series of short films designed to engage an audience more deeply in the storytelling by always focussing on the person who isn’t talking...

1882 Ansiosos Y Un Capuchón

1882
‘Ansiosos y un Capuchón’

This brand of fernet, one of Argentina’s most popular drinks, always focusses on the number 1882. And in this film, we’re introduced to many...

#009:

MAN WEEK

What makes a man a man? A couple of things immediately come to mind. But perhaps the answer is more varied than it might have been in years gone by. Today, a man is made up of an inexplicable mix of confidence and insecurity – a blend of physical strengths, emotional imperfections, unlikely ambitions and self-imposed shortcomings. And this week sets out to add to the confusion.

DB Breweries The Untold Story

DB Beer
‘The Untold Story’

In New Zealand in the late 1950s, Minister of Finance Arnold Nordmeyer introduced a Black Budget, where a 9 pence tax was imposed on...

Warren Rose in Mouth

Virgin Mobile
‘Warren’

We were looking for someone who would be set to benefit from the new cheap texting rates introduced by Virgin Mobile. We had to...

The Regulars

VB Beer
‘The Regulars’

If they were so inclined, beer drinkers could group themselves under various banners. And in this film, we celebrate the weird and wonderful groups...

Pinky

RTA
‘Pinky’

Is there a way to make speeding uncool? Given that it tends to be a male pursuit, one way might be to question the...

Cheerleader

Foster’s Beer
‘Cheerleader’

There’s nothing that befits the Australian male more than finding a loophole or previously unthought of opportunity to outsmart conventions or regulations. Like hiring...

Previous Weeks

Moses parting Red Sea Google Earth

Art Basel, Miami
‘God’s Eye View’

When Google Earth splashed onto the scene, in an instant the world got a chance to see itself from a new perspective. And it...

Marcs Dog Advertise Yourself

Marcs
‘Advertise Yourself’

How do you make people wish they were wearing a clothes label without showing the clothes? Could you turn everything around, including the logo,...

Panyee Football Club

TMB
‘Panyee FC’

In 1986, in southern Thailand, a youth football club was born in the most unlikely of places. A mountainous island with not one single...

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