#027:

NEW WEEK

Would we find Old South Wales as interesting as the New one? Would Old Zealand be as appealing? How about devoting your life to old business? Or the idea of rushing home to check out the old season of an old series that’s on TV? It seems nothing is quite as exciting as something when it’s new. So this week should be a lot more interesting than the old ones.

Advance Petcare ‘Human Equivalent’

People love their pets. And most of us think we look after them well. But if you were able to meet the human equivalent of your dog or cat, how would it leave you feeling? By gathering data from various pets – and working with a vet and a doctor to compare the data –...

Commbank Education

Commonwealth Bank ‘Education’

As we get older, we start to be a bit more choosy about how we use our money. As kids, we’re probably spending someone...

The Golf GTE Ad The Button

Volkswagen Golf GTE ‘The Button’

There’s nothing quite as thrilling, demonic, disastrous or delightful as pressing a button. It’s a sure sign we’re in control – and have the...

Unmute For A Mate

Movember Foundation ‘Unmute’

Men are pretty damn useless at opening up. Partly because we fear telling other blokes how we’re feeling. And partly because we’re probably sure...

Hero artwork large scale hecho

Hecho en Casa Festival ‘Tendedero’

Our latest piece of public art is a 70-metre long clothes line featuring appropriately oversized clothes – in a major pedestrian area of Santiago,...

#026:

INSTALLATION WEEK

A dog sitting in a dog basket in a kitchen is quite at home. We’d think nothing of it. But put that dog in the dog basket in an art gallery and we’d judge it differently. Put the same dog in a dog basket on a platform suspended from a crane and it’d be different again. And make a sculpture out of manure of a dog in a dog basket and use a crane to put it in the middle of a roundabout and at some point people are going to sit up and take notice.

42Below
‘Chair Arch’

It’s one thing to take a plastic chair to the top of a mountain. But take a couple of hundred of them – and...

History Channel Unforgotten Soldiers

History Channel
‘Unforgotten Soldiers’

As years go by, our connection to historic events moves from survivors to images. For the 100th anniversary of Gallipoli, an 8-hour performance was...

Hot With The Chance- of Late Storm

Sculpture by the Sea, Sydney
‘Hot with the Chance of a Late Storm’

Many a child cried when this sculpture appeared at Tamarama beach. But the simple twist of making an entire ice-cream van melt all over...

Chadstone-Tailor-Made-Store-The-Glue-Society

Chadstone
‘Tailor Made Store’

Ever wanted to have a shop dedicated to everything you’re into? Driven by a unique algorithm and assembled by a team of expert stylists,...

GAYTM ANZ

ANZ
‘GAYTM’S’

ANZ bank is the sponsor of the Sydney Gay and Lesbian Mardi Gras. To emphasise their commitment and provide a little photogenic flourish to...

#025:

BODY WEEK

Other people do like to compliment you on your body. They like to say nice things when you get a haircut. They like to be seen to have noticed that you’ve changed. If you grow a beard people like to comment. If you change the colour of your nail varnish, they say so. They like to notice if you’ve lost weight, or had a facial, or got a tan, or a tattoo. But it is unlikely they will say you’re older than the last time they saw you even though it is undeniably the truth. They leave it to you to notice.

disco landscape red room dvd danger

Red Room
‘Outdoor Dangers’

Cast your mind back to the days when DVDs were still available. Now weigh up the comparative dangers of going outside and sitting at...

Art News Limited KNOWLEDGE keeps like a fish Body

News Limited
‘Knowledge Keeps Like Fish’

Why do advertising creatives have such a pre-existing idea in their heads of what a print ad looks like? A headline, a picture and...

HCF Health Comparison Australia Insurance

HCF
‘Health Comparison’

Australians like to think they live in the healthiest place on earth. But research showed that across all kinds of criteria this wasn’t the...

elle mcpherson intimates girl bed

Elle Macpherson Intimates
‘Mirror’

These intimate moments featuring a girl, underwear, a bed and a mirror continued the brand’s voyeuristic campaign. The power of a great photograph is...

42below Dolls

42 Below
‘Beach Dolls’

Under cover of darkness, an array of inflatable dolls were laid out in precise alignment, so that at sunrise fitness freaks would freak out...

#024:

DRAMA WEEK

We associate drama with performance, acting, theatre and possibly serious playwriting. But drama can also be the simple act of waking up, getting out of bed, saying good morning, waving goodbye, becoming part of a mass of people making their way to work, interweaving your way down a crowded pavement, and stepping in something. Drama is a daily soap we all participate in. Just hope you get a good character.

Watch With Mother Expert Advice

Watch With Mother
‘Expert Advice’

Ever wanted to know how to get rid of something larger than a pig and smaller than a camel? Like a dead body? Well,...

Dolmio
‘No Drama’

The power of dinnertime is that is can bring an entire family together round the table. But sometimes there are rather compelling distractions which...

TAC Towards Zero

TAC
‘Towards Zero’

The sad reality is we have become immune to the figures we hear each year announcing the number of people who have died on...

Harvey Nichols Britalia

Harvey Nichols
‘Britalia’

If anyone gets overly dramatic about seemingly insignificant things in life, it’s quite possibly the Italians. But when it involves the Brits, perhaps it...

Nab Break Up

NAB
‘Break Up’

On Valentine’s Day no less, NAB took the bold step of breaking up with the other big four banks. It started with a break...

Previous Weeks

Dip Desperado Doritos

Doritos
‘Dip Desperado’

The life of a champion corn chip flicker is hard. Not just physically draining but emotionally. And in the case of Esteban Ortega, the...

Ming Mong Game Show

Virgin Mobile
‘Ming Mong’

Way before Snapchat, Instagram or even hashtags were all the rage, sending a photo message was deemed pricey and kind of excessive. But what...

1882
‘Ansiosos y un Capuchón’

Take 1,882 Argentinians of the most nervous disposition imaginable. Put them on an empty airstrip and watch them suffer. Would their anxiety be better...

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