When new vehicles are about to be unveiled, the car equivalent of paparazzi tend to get very excited about spying on the prototypes as they drive around. In this project, we created the powerful prototype for a ute refresh – in such a way that it forced everyone to relook at the Amarok’s new engine, giving it new respect.
Written by DDB, Sydney Directed by The Glue Society
A seemingly strong and stable relationship can sometimes reach a point where the arrival of a single question can sow a seed of doubt or destruction. This artwork allowed the audience to explore this downfall in a literal way. By entering an ordinary looking house, visitors discovered this one rained on the inside. Continuously. At the beginning of the 30 day experience, it was relatively exciting. But after a few days, the deterioration was palpable. And the rot had set in.
In 1986, in southern Thailand, a youth football club was born in the most unlikely of places. A mountainous island with not one single flat surface. Koh Panyee gave the soccer-crazed kids no opportunity to play or practice, so they took things into their own hands and built a floating pitch. Overcoming a series of challenges like this, the team became one of the most successful clubs in the region. This is their story.
Written by Arc Worldwide/Leo Burnett, Thailand Directed by The Glue Society
Hot with the Chance of a Late Storm Sculpture by the Sea, Sydney
Many a child cried when this sculpture appeared at Tamarama beach. But the simple twist of making an entire ice-cream van melt all over the sand provided many more with the most potent climate change message imaginable. The work was even featured at the Paris Climate summit.
Take one funfair, filled with colourful rides, festoon lights and painted type, and crush it into a 4 metre box. Then transport to Denmark and let the locals make of the sculpture what they will. Once upon a time it was full of life and laughter. Now, it’s a rather more complicated beast likely to scare kids and freak out cuddly toy fans.
Way before Snapchat, Instagram or even hashtags were all the rage, sending a photo message was deemed pricey and kind of excessive. But what if you turned that on its head by playing up its pointlessness? How about making the sending of an MMS a chess-like game – where images can become insults and turn absurdity into outrage? Welcome to messaging ping pong – aka Ming Mong.
What would a bank look like if it was designed to celebrate Sydney’s Gay and Lesbian Mardi Gras as opposed to meeting corporate guidelines? ANZ pushed the boat out, and gave their Darlinghurst brand a suitably fabulous make-over. Several frisky frescoes, gay penguins and a floral archway later…the GAYNZ branch was unveiled.
Written by TBWA, Melbourne Directed by The Glue Society
Would you go nude for the sake of art? What would it reveal to you and your partner? What would recreating the pose made famous by Rodin tell seven different couples about love, nudity and modern life?
Ever wanted to have a shop dedicated to everything you’re into? Driven by a unique algorithm and assembled by a team of expert stylists, this pop-up store invited consumers to interact with it, reacting and transforming in real time to offer a curated experience to suit each individual. Creating a truly tailor made experience, every time.
Written by BWM Dentsu, Melbourne Directed by The Glue Society