With 84% of LGBTIQ+ individuals believing there are still parts of Australia where they feel unsafe, ANZ, the principal sponsors of the Sydney Gay & Lesbian Mardi Gras which takes place on the world famous Oxford St, decided to transform Oxford Street signs around the country into unique representations of LGBTIQ+ culture, from rainbows and love hearts to sailor flamingos and fiercely proud unicorns.
When Google Earth splashed onto the scene, in an instant the world got a chance to see itself from a new perspective. And it was amazing how readily we accepted these images as gospel truth. It raised questions in our minds. What if satellite photography had been around in biblical times? How would we react to seeing the parting of the Red Sea, Noah’s ark, the garden of Eden and the crucifixion? Atheists said it proved their point. And extraordinarily, true believers said the same.
Mother London’s latest project for Stella Artois aims to encourage the beer-drinking public to slow down, remove day-to-day distractions and make time to enjoy life’s simple pleasures. The film highlights the absurdity of our ‘on-the-go’ lifestyles by featuring a pop-up stall offering ‘takeaway’ beer in deliberately flawed paper chalices.
Written by Mother, London Directed & Edited by The Glue Society
A seemingly strong and stable relationship can sometimes reach a point where the arrival of a single question can sow a seed of doubt or destruction. This artwork allowed the audience to explore this downfall in a literal way. By entering an ordinary looking house, visitors discovered this one rained on the inside. Continuously. At the beginning of the 30 day experience, it was relatively exciting. But after a few days, the deterioration was palpable. And the rot had set in.
As years go by, our connection to historic events moves from survivors to images. For the 100th anniversary of Gallipoli, an 8-hour performance was created to bring soldier’s stories back to life. It featured a re-enactment of a black-and-white image in city streets around New Zealand.
Written by DDB, Auckland Directed by The Glue Society
It’s one thing to take a plastic chair to the top of a mountain. But take a couple of hundred of them – and you get the chance to create something rather more magical than something to sit on. This series saw ordinary objects transformed into extraordinary artworks – inspired by how Kiwi water is turned into unique vodka.
In the project, we see what a cyber attack would feel like if it happened in the real world. The staff of a real Brompton bike shop wake up to see an identical copycat store over the road – and have to deal with various hack events. The fake store features not only identical products, but identical staff. The events were filmed on hidden cameras and the reaction of shock and dismay on the real staff is palpable.