• 42below Dolls

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42 Below
‘Beach Dolls’

Under cover of darkness, an array of inflatable dolls were laid out in precise alignment, so that at sunrise fitness freaks would freak out as they took their morning exercise. It truly was a sight for sore eyes.

Created & Directed by The Glue Society

elle mcpherson intimates girl bed

Elle Macpherson Intimates
‘Mirror’

These intimate moments featuring a girl, underwear, a bed and a mirror continued the brand’s voyeuristic campaign. The power of a great photograph is...

Art News Limited KNOWLEDGE keeps like a fish Body

News Limited
‘Knowledge Keeps Like Fish’

Why do advertising creatives have such a pre-existing idea in their heads of what a print ad looks like? A headline, a picture and...

disco landscape red room dvd danger

Red Room
‘Outdoor Dangers’

Cast your mind back to the days when DVDs were still available. Now weigh up the comparative dangers of going outside and sitting at...

HCF Health Comparison Australia Insurance

HCF
‘Health Comparison’

Australians like to think they live in the healthiest place on earth. But research showed that across all kinds of criteria this wasn’t the...

Hot With The Chance- of Late Storm

Sculpture by the Sea, Sydney
‘Hot with the Chance of a Late Storm’

Many a child cried when this sculpture appeared at Tamarama beach. But the simple twist of making an entire ice-cream van melt all over...

Panyee Football Club

TMB
‘Panyee FC’

In 1986, in southern Thailand, a youth football club was born in the most unlikely of places. A mountainous island with not one single...

Marcs Dog Advertise Yourself

Marcs
‘Advertise Yourself’

How do you make people wish they were wearing a clothes label without showing the clothes? Could you turn everything around, including the logo,...