Coopers : Forever Original

Special Group

The Glue Society

Revolver

The independent family-owned brewery 'Coopers' has been doing its own thing for more than 162 years and wanted to show the country that ‘Forever Original’ isn’t just a tagline, by bringing to life hundreds of ads that are certified one-of-one originals.

This resulted in an outdoor campaign where every billboard, bus shelter, airport, rail, hand painted mural, and even digital placement is a unique one-of-a-kind creation.

The campaign extends across social, cinema and film and wherever you see an ad for Coopers, you’ll see something completely unique.