ANZ Bank : GayNZ

Written by

TBWA Melbourne

Directed by

The Glue Society

Produced by

Revolver

In 2016, one of Australia’s biggest banks, ANZ, would celebrate their 10th year of partnership with Sydney Gay and Lesbian Mardi Gras - one of the biggest celebrations of pride in the world.

ANZ wanted to show that even though they were one of the corporate pioneers for LGBTI rights, their commitment has never been stronger. The brief was to do something truly meaningful, facilitating a deeper emotional connection between the brand and the public.

What would a bank look like if it was designed to celebrate Sydney’s Gay and Lesbian Mardi Gras as opposed to meeting corporate guidelines? ANZ pushed the boat out, and gave their Darlinghurst branch a suitably fabulous make-over. Several frisky frescoes, gay penguins and a floral archway later…the GAYNZ branch was unveiled.