ANZ GayTMs The Glue Society

ANZ Bank : GayTMs

Written by

TBWA Melbourne

Directed by

The Glue Society

Produced by


ANZ Bank is one of Australia's largest financial institutions, with a strong belief in diversity, inclusion and equality in their workplace.

Since 2007, ANZ has been a major sponsor of one of the world's largest gay rights parades, The Sydney Gay and Lesbian Mardi Gras. And they wanted to show their support by creating something special.

The answer was to convert ANZ bank ATMs into GAYTMs. And across many years, the designs saw each ATM being bejewelled by hand in rhinestones, sequins, studs, leather, denim and fur.

From unicorns and drag queens to rainbows and tattoos, each GAYTM was a riot of colour and textures to celebrate the festival and show ANZ’s support for diversity.

award winning LGBTQI advertising
ANZ GAYTM Mardi Gras Rainbow Pride by The Glue Society

``Probably the best thing I've seen in Australia

and also ever.``

Jesse Tyler Ferguson

ANZ GAYTM drag Sydney
ANZ GAY ATM sailor tattoo

``This was the most photographed thing at last weekend's Gay and Lesbian Mardi Gras``

Herald Sun

ANZ GAYTM the glue society

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