IAMS : Waylon’s Journey

adam&eveDDB, London

Glue Society

Biscuit Filmworks (UK/US)

An overweight dog balloon gets stuck on the way to the Thanksgiving Parade rehearsal downtown...

Meet Waylon, the overweight dog embarking on a healthy lifestyle journey with IAMS. As we put a spotlight on the issue of overweight dogs and help pet parents navigate this journey together.

“59% of American dogs are overweight or obese and most dog parents don’t even realize it.”