+61 : Chaos Experiments

Bear Meets Eagle On Fire

The Glue Society

Revolver

Australia’s country code is +61 - a fitting name for a new creative entity built to partner Australia’s largest telco.

A core tenet of +61 is a belief that creative cultures thrive when they embrace and make room for chaos. So we devised a series of ‘Chaos Experiments’ - each of which added distinctive textures, and distress the logo.

The experimental films introduced +61 and its philosophy, but also created the final elements that complete the identity.