Deutsche Telekom : Warmland

Grabarz & Partner

The Glue Society

Tony Petersen Films

German brand Deutsche Telekom along with their agency Grabarz und Partner set out to wake their audience up to the very real and near impacts of climate change by showing how a series of miniature towns and cities - characters - would be impacted.

The Miniatur Wunderland museum in Hamburg has 25 millions visitors each year - and they were approached to participate in the campaign. Allowing us to develop a film highlighting the arrival of an interactive Augmented Reality application on-site - which allowed their visitors to experience first hand the consequences of global warming.

We directed the entire campaign - which was launched at a press conference in the museum, to which scientists, journalists, and influencers were invited.