Minderoo : We Are The Warning

M&C Saatchi Group AUNZ

The Glue Society

Revolver

Vaping was recruiting a new generation of nicotine addicts at an alarming rate. The Minderoo Foundation advocated for immediate action, but the consequences of vaping remained unclear to decision makers.

So we asked young Australians whose health has been affected by vaping to write their own warning labels.
These aren’t warnings from faceless legislators, they’re warnings from the heart.

This film helped launch the Uncloud platform, an online space for young people to learn about the dangers of vaping addiction and help them see the truth, with the goal of lasting behavioural and legislative change.