Pup Up

For the launch of Klarna’s shopping app in the US, we created the world’s first ‘Pup-Up’ Grooming Salon. A bespoke salon made for dogs – and their humans – to get styled matchy-matchy.

Situated in Chelsea’s stylish shopping district, the salon drew massive crowds day after day, attracting a slew of New York’s fashion crowd and top dog influencers. #doggelganger

Written by 72andSunny Amsterdam.
Direction by The Glue Society.