BT Financial : Lights

The Glue Society

Financial data and investing insights are usually the stuff of Excel documents and dry accounting presentations.

We set ourselves the goal of turning dry information into something memorable, meaningful and magnificent.

Huge sculptures were created using thousands of fluorescent lights to transform real-world data into eye-catching graphs and charts. And as a result, the campaign was featured and celebrated in the books ‘Information is Beautiful’ as well as ‘Informotion’ by Gestalten.