Emersons Tiny Pub NZ by The Glue Society

Emerson’s : Tiny Pub

Written by

DDB New Zealand

Directed by

The Glue Society

Produced by

Revolver

Emerson’s is a regional beer, based in the far south of New Zealand. They wanted to grow their footprint throughout the rest of the country, while staying true to their core beliefs of patience, craft, and appreciation for beer – not just in the brewing, but also in the way it is consumed.

Following an intense period of lockdown, Emerson’s unveiled the tiniest pub ever to grace the shores of the Land of the Long White Cloud.

Equipped to host a party of two and complete with a tiny dartboard, tiny piano, one bartender and a one item menu, Tiny Pub toured the whole country — and was booked out at every turn. In fact, for a tiny pub, it proved a massive hit.

award winning nz advertising
Emersons Tiny Pub NZ by The Glue Society 4
Emersons Tiny Pub NZ by The Glue Society 3
Emersons Tiny Pub NZ by The Glue Society
Emersons Tiny Pub NZ by The Glue Society 6

“By the end of the tour, Emerson’s sold out of its existing stock of beer.”

Contagious

Emersons Tiny Pub New Zealand

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