Chadstone : Tailor-Made Store

BWM Dentsu Melbourne

The Glue Society

Revolver

Ever wanted to have a shop dedicated to everything you’re into? As Australia’s largest shopping centre, Chadstone is uniquely qualified to cater to the one thing which makes a person unique – taste. To prove this, we created The Tailor-Made Store. A store which adapted and transformed to suit each individual as they entered.

Driven by a unique algorithm and assembled by a team of expert stylists, this pop-up store invited consumers to interact with it, reacting and transforming in real time to offer a curated experience to suit each individual.

Tailor-made products, lighting, music and mood meant a truly unique retail experience every single time.

“The installation saw a 600% increase in social media engagement, 30% increase in foot traffic and a 18% increase in total sales centre-wide.”