Channel V : Dance Space

The Glue Society

The Glue Society

For many years, Channel V was Australia's leading music television station - attracting larger audiences than MTV or Viceland.

To launch its new sister channel dedicated to dance music, Club `{`V`}`, idents were created that established the creative platform 'Dance Space'.

In these on-air spots, everyday moments - in a street and at a swimming pool - were transformed when various characters unsuspectingly walked into an invisible cube and started dancing. People outside the space could not hear the club tracks, but those inside could.