A man tells a female office colleague about this great movie he has seen called 'March of the Emperors'. Immediately she envisions a Napoleon-like character.
She has to adjust the image in her mind as the man reveals more detail, like the film being set in Antarctica, with hundreds of emperors, and one of them being devoured by a seal. However, her imagination cannot keep up with the last rather unfathomable plot twist.
As it turns out, 'March of the Emperors' is also known as 'March of the Penguins', which leads to the slogan for cinema TV channel Canal+: 'Movies are made to be seen'.