Cochlear : Hearing Test in Disguise

CHE Proximity

The Glue Society

Revolver

Around 3.5 million people live with hearing loss, but 85% do nothing about it, in denial about how bad their hearing is.

‘Does Love Last Forever?’ is a short film with two different endings, depending on the viewer’s hearing ability. It’s a hearing test in disguise.

For those who can hear well, the relationship of the couple in the story remains loving. But for those hard of hearing, the couple’s relationship appears to deteriorate.

``By creating something unique like the hearing test in disguise, we’re hoping to get Australians talking about hearing loss, sharing the film with people they love – especially those who may be in denial about their hearing loss – and ultimately, seeking help.”

Shaun Hand,

General Manager, Cochlear