Pepsi : Pepsiverse
Special Group x The Glue Society
The Glue Society
The Pepsiverse: A parallel universe where the alternative is better.
Any Pepsi logo in the world becomes a scannable portal to the Pepsiverse, complete with easter-eggs and unique pieces of ever-changing content.
Because life tastes better here.
“It’s rare you get to say you’re excited to be creating an alternate reality, particularly one that transforms something as iconic as every Pepsi can and logo into a way of visiting it.``
CCO, Special Group
A taste of the Pepsi-verse portal...
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28 September 2022