B&Q : Prices. Nailed.

Uncommon London

The Glue Society

Biscuit Filmworks x Revolver

This idea demanded that we nail down a specific set of diverse items from B&Q – with other everyday items appearing to drift up throughs shot, seemingly affected by inflation.

Rather than use post effects, we wanted to achieve the story in camera.

As a result, everything was filmed upside down on a specially-designed framework – against an inverted sky backdrop - using electronic remote releases to cause drops and collisions in various single takes.

The goal was to evoke the cost of living situation in an emotive, unexpected yet seemingly effortless way.