Alpro : Greenwashing

VMLY&R London

The Glue Society

Biscuit / Revolver

It’s funny that there is only one day for Earth.

To demonstrate how other brands claim they care about the planet, Alpro asked us to do some greenwashing. Literally.

To make sure we walked the walk, the set followed sustainability guidelines and was shot remotely for the UK. Because EarthDay should be more than a 24 hour cycle.