The Spot

2024

Recycled PET polyester.

Sculpture by the Sea, Sydney

in collaboration with Ogilvy and The Beautiful and Useful Studio

An evolving piece of communication art to educate and spark discussion around the signs of dangerous melanoma.

Over the course of a week, The Spot spread along Sydney’s Tamarama beach into a 20 metre monstrosity, prompting the question:

How big does it have to get?