Emerson’s : Tiny Pub

DDB New Zealand

The Glue Society

Revolver

Emerson’s is a regional beer, based in the far south of New Zealand. They wanted to grow their footprint throughout the rest of the country, while staying true to their core beliefs of patience, craft, and appreciation for beer – not just in the brewing, but also in the way it is consumed.

Following an intense period of lockdown, Emerson’s unveiled the tiniest pub ever to grace the shores of the land of the white cloud.

Equipped to host a party of two and complete with a tiny dartboard, tiny piano, one bartender and a one item menu, Tiny Pub toured the whole country — and was booked out at every turn. In fact, for a tiny pub, it proved a massive hit.

“By the end of the tour, Emerson’s sold out of its existing stock of beer.”

Contagious