Netflix : Massacre of Kingdom

Wieden+Kennedy Tokyo

The Glue Society

sketchedSPACE / Revolver

The Netflix Original series, ‘Kingdom’, is a fictional story set hundreds of years ago, in Joseon-era Korea. A plague of the undead ravages the land, creating political turmoil within a rich historical context. But what if that story was actually historical fact?

With that premise in mind, The Glue Society and Wieden+Kennedy Tokyo created a three-story museum of historical artifacts – bringing to life the rich imagined history of ‘Kingdom’ at the Song Won Art Center in Seoul, Korea.

Three floors of exquisitely presented artifacts, were re-created true to the narrative, and the period. From hand-painted scrolls, blown glass and mummified artifacts, to a traditionally carved wooden pagoda – decimated by fire. And fans of the show were invited to come explore and interact with the rich history of ‘Kingdom’ in a world where fiction becomes reality.

“Working within a rich narrative world is something we absolutely relish, because these projects demand a high level of craft to meet the even higher expectations of the audience. While creating such a craft-driven work remotely sounds challenging, partnering with the The Glue Society in Australia ensured we brought this elaborate project to life perfectly.”

Scott Dungate,

Executive Creative Director, W+K Tokyo