For the launch of Klarna’s shopping app in the US, we created the world’s first ‘Pup-Up’ Grooming Salon. A bespoke salon made for dogs – and their humans – to get styled matchy-matchy.
Situated in NYC’s most stylish shopping district, the salon drew massive crowds day after day, attracting a slew of New York’s fashion crowd and top dog influencers. Yes, actual dogs who are influencers.
Appointments were quickly booked to capacity and social reach was massive with over 100,000 impressions overall.
“Seeing the connection between dogs and their owners is so special, and twinning looks is such a fun way to express that bond.”