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Klarna : Pup-Up Salon

Written by

72andSunny Amsterdam

Directed by

The Glue Society

Produced by


For the launch of Klarna’s shopping app in the US, we created the world’s first ‘Pup-Up’ Grooming Salon. A bespoke salon made for dogs – and their humans – to get styled matchy-matchy.

Situated in NYC’s most stylish shopping district, the salon drew massive crowds day after day, attracting a slew of New York’s fashion crowd and top dog influencers. Yes, actual dogs who are influencers.

Appointments were quickly booked to capacity and social reach was massive with over 100,000 impressions overall.

Klarna Agador PupUp Salon -The Glue Society
Klarna Dog Activation New York City crowd
Klarna Doggelganger PupUp Salon by The Glue Society
Klarna Who's a Good Shopper PupUp Salon by The Glue Society
People who look like their pets

“Seeing the connection between dogs and their owners is so special, and twinning looks is such a fun way to express that bond.”

Jess Rona,

Celebrity Dog Groomer

Dogs who look like their owners

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