Ministry of Social Development : The Broken Heartline

Clemenger BBDO Wellington

The Glue Society

The Broken Heartline is a dedicated break-ups helpline, designed to help young people seek support when they’re hurting most, in the moments they’re really feeling it.

We were asked to conceive and create five artworks that embody broken hearts, each expressing common emotions and responses experienced by young people: Sadness, Jealousy, Loneliness, Anger, and Getting Wasted.

Each heart is a three dimensional artwork made over hundreds of hours using a combination of 3D printing, hand painting and sculpture, chrome plating and stoning techniques.