RC Cola : Why Not?

Ravenous Mantis & The Glue Society

The Glue Society

Revolver

To celebrate the new tagline ‘Why Not?’. We were asked to create a new, and suitably flippant RC Cola brand mascot. A sort of meme-friendly icon for Gen-Z. A naughty animatronic rabbit travelling through time seemed like the perfect solution.

This revisionist history suggests that RC Cola was foundational to pivotal, history-altering moments: The discovery of Fire, the creation of the Pyramids, the invention of the Internet - and lastly the holy union of Socks and Sandals.

We twisted the theme from 2001: A Space Odyssey into a recurring motif that travels through time - from its original form, into a spacey UFO version, then synthy 80s - before being bombastically destroyed by an off-tune bunny rabbit in a shoe store.