Nike : Playground For All

Wieden+Kennedy Tokyo

The Glue Society

Revolver

In Korea, there are generations of kids who have grown up feeling unwelcome in the world of sport. While the best players hog the playground, the boys and girls who are less athletic just watch from the sidelines.

Nike wanted to change all that. So we were commissioned to create the ‘Playground for All’. A mixed-use sporting playground where the normal rules don’t apply.

We introduced the kids to the new Playground for All with an action-packed day of play featuring Nike athletes and ambassadors to support the kids to embrace progress over perfection.

“You guys absolutely SMASHED IT despite all the timeline and weather challenges, and we literally couldn't have done this project without you.”

Wieden+Kennedy Tokyo