VICE : Weed Week

Viceland

The Glue Society

Biscuit

There was more weed than ever in this year’s Weed Week on Viceland. So for the on-air promo, this house gets invaded by a whole lot more weed than it’s owner bargained for.

The film was shot - entirely legally - in Los Angeles with 20 pounds of real weed, costing US $20,000.

Some of which disappeared into thin air at the end of the shoot.

We're trying to do a campaign that is at its core completely absurd in the most beautiful way.

Nate Coonrod

Creative Director, Viceland