Viceland-Weed-Week by The Glue Society

VICE : Weed Week

Written by


Directed by

The Glue Society

Produced by


There was more weed than ever in this year’s Weed Week on Viceland. So for the on-air promo, this house gets invaded by a whole lot more weed than it’s owner bargained for.

The film was shot - entirely legally - in Los Angeles with 20 pounds of real weed, costing US $20,000.

Some of which disappeared into thin air at the end of the shoot.

Vice Awards

``We’re trying to do a campaign that is at its core completely absurd in the most beautiful way.”

Nate Coonrod

Creative Director, Viceland

Viceland-Weed-Week Burger by The Glue Society

More from The Glue Society