Audi : Light As You Like It

BBH London

The Glue Society

Biscuit Filmworks

BBH has created work for the iconic car brand for decades. And it was the ambition of the agency to re-create some of the gloss and aura of some of the brand’s original work.

Car ads have become rather samey and empty. And so to deliver an idea based around a single product feature in a highly entertaining and engaging way was brave and ambitious.

We were able to bring some high quality imagery to the party – and cast a real choir to perform ‘I like to move it, move it’ in such serious tones, the audience could see the humour.