Elle Macpherson Intimates Rankin

Elle Macpherson Intimates & Rankin : Voyeur

Conceived, Art Directed & Directed by

The Glue Society

Photography by

Rankin

Elle Macpherson Intimates was launched with fanfare, using imagery of The Body herself, showcasing the range of lingerie she designed and developed with Bendon.

Following several years of growth, Elle determined that a new campaign was needed in which she did not feature to ensure an ongoing legacy for the brand. However, it was important to create something beautiful and eye-catching, while not making the ‘lack of featuring Elle’ significant.

The intimate moment series was shot in London by Rankin - and was so successful that it delivered sales beyond any previous campaign.

award winning fashion advertising
Elle Macpherson Intimates Voyeur by Rankin and The Glue Society 2
Elle Macpherson Intimates Voyeur by Rankin and The Glue Society 3
Elle Macpherson Intimates Voyeur by Rankin and The Glue Society 4

``A stunning departure from the tradition we conceived and developed.``

Elle Macpherson

Elle Macpherson Intimates Voyeur by Rankin and The Glue Society

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