Uber Eats wanted to create a campaign to highlight their sponsorship of the
2019 Australian Open tennis tournament. These spots were created to run during
the event, and designed to appear as live broadcast moments. In each instance,
the audience were led to believe the coverage had returned, only for a player to
turn to camera to deliver the iconic campaign line: ‘Tonight, I’ll be eating’.
Written by: Special Group
Directed by: The Glue Society