Mamamia : Nobody Speaks To Me Like…
The Glue Society
Directed by
The Glue Society
Produced by
Revolver
There aren’t too many media channels owned by women. And aimed at women. So when Mamamia approached us to help them relaunch their brand, we put our very best women to work on the project.
They discovered that far from being a place for Mum-chats and baby-talk, the channel was full of provocative and irreverent news and conversations about the kinds of things no-one else was daring to talk about.
Nobody speaks about how many sexual positions there are in a wheelchair, how snail jazz is a beauty bomb or how monogamish is worth a try.
The ‘nobody speaks to me like Mamamia’ campaign was born. And it’s already bringing new women to the channel like never before.
``The Glue Society and Revolver have been excellent, insightful partners to create and produce the platform with.”
Rob Farmer
Group Director of Marketing - Mamamia
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Date:
20 January 2022